APA (7th ed.) Citation

Hu, J., Li, L., He, X., & Li, M. Z. F. (2026). The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing. Journal of Theoretical & Applied Electronic Commerce Research, 21(2), 53. https://doi.org/10.3390/jtaer21020053

Chicago Style (17th ed.) Citation

Hu, Jiao, Li Li, Xiang He, and Michael Z. F. Li. "The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 2 (2026): 53. https://doi.org/10.3390/jtaer21020053.

MLA (9th ed.) Citation

Hu, Jiao, et al. "The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 2, 2026, p. 53, https://doi.org/10.3390/jtaer21020053.