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The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing.

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Title: The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing.
Authors: Hu, Jiao1, hujiao@ctgu.edu.cn, Li, Li2, He, Xiang3, Li, Michael Z. F.4
Source: Journal of Theoretical & Applied Electronic Commerce Research; Feb2026, Vol. 21 Issue 2, p53, 31p
Database: Applied Science & Technology Source
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      – Type: doi
        Value: 10.3390/jtaer21020053
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      – Code: eng
        Text: English
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        PageCount: 31
        StartPage: 53
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      – TitleFull: The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing.
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            NameFull: Hu, Jiao
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            NameFull: Li, Li
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            NameFull: He, Xiang
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              Text: Feb2026
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              Y: 2026
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              Value: 21
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