The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing.
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| Title: | The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing. |
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| Authors: | Hu, Jiao1, hujiao@ctgu.edu.cn, Li, Li2, He, Xiang3, Li, Michael Z. F.4 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Feb2026, Vol. 21 Issue 2, p53, 31p |
| Database: | Applied Science & Technology Source |
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