APA (7th ed.) Citation

Jattamart, A., Nusawat, P., & Kwangsawad, A. (2026). Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework. Journal of Theoretical & Applied Electronic Commerce Research, 21(5), 146. https://doi.org/10.3390/jtaer21050146

Chicago Style (17th ed.) Citation

Jattamart, Aungkana, Paingruthai Nusawat, and Achaporn Kwangsawad. "Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 5 (2026): 146. https://doi.org/10.3390/jtaer21050146.

MLA (9th ed.) Citation

Jattamart, Aungkana, et al. "Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 5, 2026, p. 146, https://doi.org/10.3390/jtaer21050146.