Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework.
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| Title: | Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework. |
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| Authors: | Jattamart, Aungkana1, Nusawat, Paingruthai1, Kwangsawad, Achaporn1, achaporn.kwa@rmutr.ac.th |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p146, 25p |
| Database: | Applied Science & Technology Source |
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