Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies.
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| Title: | Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies. |
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| Authors: | Lim, Kai H.1, Sia, Choon Ling1, Lee, Matthew K.O.2, Benbasat, Izak3 |
| Source: | Journal of Management Information Systems; Fall2006, Vol. 23 Issue 2, p233-266, 34p |
| Database: | Applied Science & Technology Source |
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