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EMBAJADORES DE MARCA COMO CENTRO DE LA ESTRATEGIA PUBLICITARIA: El lanzamiento de dispositivos móviles de Samsung España con artistas de música urbana.

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Bibliographic Details
Title: EMBAJADORES DE MARCA COMO CENTRO DE LA ESTRATEGIA PUBLICITARIA: El lanzamiento de dispositivos móviles de Samsung España con artistas de música urbana.
Alternate Title: Brand ambassadors at the center of the advertising strategy. The launch of Samsung Spain mobile devices with urban music artists.
Authors: MIGUÉLEZ-JUAN, BLANCA1, REBOLLO-BUENO, SARA2
Source: Visual Review. 2023, Vol. 15 Issue 2, p1-16. 16p.
Database: Academic Search Ultimate
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        Value: 10.37467/revvisual.v10.4630
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      – Code: spa
        Text: Spanish
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      – TitleFull: EMBAJADORES DE MARCA COMO CENTRO DE LA ESTRATEGIA PUBLICITARIA: El lanzamiento de dispositivos móviles de Samsung España con artistas de música urbana.
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            NameFull: REBOLLO-BUENO, SARA
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              Text: 2023
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              Y: 2023
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