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EFFECT OF MARKETING STRATEGY ON ORGANIZATIONAL EFFICACY VIA MANAGERIAL ACCOUNTING.

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Title: EFFECT OF MARKETING STRATEGY ON ORGANIZATIONAL EFFICACY VIA MANAGERIAL ACCOUNTING.
Alternate Title: Вплив маркетингової стратегії на організаційну ефективність через управлінський облік
Authors: Quang Linh Huynh1 linhhq@hufi.edu.vn
Source: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 4, p84-98. 15p.
Database: Academic Search Ultimate
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  Data: Вплив маркетингової стратегії на організаційну ефективність через управлінський облік
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      – Type: doi
        Value: 10.21272/mmi.2023.4-06
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      – Code: eng
        Text: English
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        PageCount: 15
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      – TitleFull: EFFECT OF MARKETING STRATEGY ON ORGANIZATIONAL EFFICACY VIA MANAGERIAL ACCOUNTING.
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            – D: 01
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              Text: 2023
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