EFFECT OF MARKETING STRATEGY ON ORGANIZATIONAL EFFICACY VIA MANAGERIAL ACCOUNTING.
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| Title: | EFFECT OF MARKETING STRATEGY ON ORGANIZATIONAL EFFICACY VIA MANAGERIAL ACCOUNTING. |
|---|---|
| Alternate Title: | Вплив маркетингової стратегії на організаційну ефективність через управлінський облік |
| Authors: | Quang Linh Huynh1 linhhq@hufi.edu.vn |
| Source: | Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 4, p84-98. 15p. |
| Database: | Academic Search Ultimate |
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