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LIFESTYLE ECO-INFLUENCERS ADVERTISING: IS ENGAGEMENT DRIVEN BY CONTENT OR FANDOM?

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Title: LIFESTYLE ECO-INFLUENCERS ADVERTISING: IS ENGAGEMENT DRIVEN BY CONTENT OR FANDOM?
Alternate Title: PUBLICIDADE DE ECO-INFLUENCIADORES DE ESTILOS DE VIDA: O ENVOLVIMENTO PROVÉM DO CONTEÚDO OU DO FASCÍNIO?
Authors: Castillo-Abdul, Bárbara1, Romero-Rodríguez, Luis M.2, Fernández-Rodríguez, Carlos3
Source: Comunicação e Sociedade. ene-jun2024, Vol. 45, p1-23. 23p.
Database: Academic Search Ultimate
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PubType: Academic Journal
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  Data: LIFESTYLE ECO-INFLUENCERS ADVERTISING: IS ENGAGEMENT DRIVEN BY CONTENT OR FANDOM?
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  Data: PUBLICIDADE DE ECO-INFLUENCIADORES DE ESTILOS DE VIDA: O ENVOLVIMENTO PROVÉM DO CONTEÚDO OU DO FASCÍNIO?
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  Data: <searchLink fieldCode="JN" term="%22Comunicação+e+Sociedade%22">Comunicação e Sociedade</searchLink>. ene-jun2024, Vol. 45, p1-23. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=178901574
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      – Type: doi
        Value: 10.17231/comsoc.45(2024).5629
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      – Code: eng
        Text: English
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        PageCount: 23
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      – TitleFull: LIFESTYLE ECO-INFLUENCERS ADVERTISING: IS ENGAGEMENT DRIVEN BY CONTENT OR FANDOM?
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            NameFull: Castillo-Abdul, Bárbara
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            NameFull: Romero-Rodríguez, Luis M.
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              Text: ene-jun2024
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              Y: 2024
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              Value: 45
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            – TitleFull: Comunicação e Sociedade
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