LIFESTYLE ECO-INFLUENCERS ADVERTISING: IS ENGAGEMENT DRIVEN BY CONTENT OR FANDOM?
Saved in:
| Title: | LIFESTYLE ECO-INFLUENCERS ADVERTISING: IS ENGAGEMENT DRIVEN BY CONTENT OR FANDOM? |
|---|---|
| Alternate Title: | PUBLICIDADE DE ECO-INFLUENCIADORES DE ESTILOS DE VIDA: O ENVOLVIMENTO PROVÉM DO CONTEÚDO OU DO FASCÍNIO? |
| Authors: | Castillo-Abdul, Bárbara1, Romero-Rodríguez, Luis M.2, Fernández-Rodríguez, Carlos3 |
| Source: | Comunicação e Sociedade. ene-jun2024, Vol. 45, p1-23. 23p. |
| Database: | Academic Search Ultimate |
Be the first to leave a comment!
