Driving Success in Digital Employee Advocacy: The Role of Organizational Experts and Institutional Logics.
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| Title: | Driving Success in Digital Employee Advocacy: The Role of Organizational Experts and Institutional Logics. |
|---|---|
| Alternate Title: | Impulsando el éxito en el employee advocacy digital: El rol de los expertos organizacionales y las lógicas institucionales. Langileen aldeko ekintza digitalean arrakasta bultzatzea: erakundeetako adituen eta logika instituzionalen eginkizuna. |
| Authors: | Matus Lobos, Pablo1 pmatus@uc.cl, Ovalle Valenzuela, Ignacio1 |
| Source: | Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. jul-dic2025, Vol. 30 Issue 59, p123-138. 16p. |
| Database: | Academic Search Ultimate |
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