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Les flashmobs e t le rôle des réseaux sociaux numériques : une étude exploratoire d'un flashmob écologique.

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Title: Les flashmobs e t le rôle des réseaux sociaux numériques : une étude exploratoire d'un flashmob écologique.
Alternate Title: Flashmobs and the role of online social networks: an exploratory study of an ecological flashmob.
Authors: Cissé-Depardon, Karine1 kdepardon@voila.fr, Papetti, Catherine2 catherinepapetti@gmail.com
Source: Décisions Marketing. avr-juin2015, Issue 78, p131-150. 20p. 1 Black and White Photograph, 3 Charts.
Database: Business Source Ultimate
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  Data: Les flashmobs e t le rôle des réseaux sociaux numériques : une étude exploratoire d'un flashmob écologique.
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  Data: Flashmobs and the role of online social networks: an exploratory study of an ecological flashmob.
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  Data: <searchLink fieldCode="AR" term="%22Cissé-Depardon%2C+Karine%22">Cissé-Depardon, Karine</searchLink><relatesTo>1</relatesTo><i> kdepardon@voila.fr</i><br /><searchLink fieldCode="AR" term="%22Papetti%2C+Catherine%22">Papetti, Catherine</searchLink><relatesTo>2</relatesTo><i> catherinepapetti@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Décisions+Marketing%22">Décisions Marketing</searchLink>. avr-juin2015, Issue 78, p131-150. 20p. 1 Black and White Photograph, 3 Charts.
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        Value: 10.7193/DM.Q78.131.150
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      – Code: fre
        Text: French
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        StartPage: 131
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      – TitleFull: Les flashmobs e t le rôle des réseaux sociaux numériques : une étude exploratoire d'un flashmob écologique.
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              Text: avr-juin2015
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              Y: 2015
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              Value: 78
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