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The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment.

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Title: The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment.
Authors: ASCARZA, EVA1 ascarza@columbia.edu, IYENGAR, RAGHURAM2 riyengar@wharton.upenn.edu, SCHLEICHER, MARTIN3 mschleicher@iae.edu.ar
Source: Journal of Marketing Research (JMR). Feb2016, Vol. 53 Issue 1, p46-60. 25p. 1 Diagram, 14 Charts, 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2016, Vol. 53 Issue 1, p46-60. 25p. 1 Diagram, 14 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=113199697
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1509/jmr.13.0483
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 46
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      – TitleFull: The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment.
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            NameFull: ASCARZA, EVA
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            NameFull: IYENGAR, RAGHURAM
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            NameFull: SCHLEICHER, MARTIN
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              Text: Feb2016
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              Y: 2016
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              Value: 53
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