The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises.
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| Title: | The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises. |
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| Authors: | Opitz, Christian1 (AUTHOR) christian.opitz@zu.de, Hofmann, Kay H.2 (AUTHOR) |
| Source: | Journal of Media Economics. Oct-Dec2016, Vol. 29 Issue 4, p181-195. 15p. |
| Database: | Business Source Ultimate |
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| ISSN: | 08997764 |
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| DOI: | 10.1080/08997764.2016.1244676 |
