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The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises.

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Title: The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises.
Authors: Opitz, Christian1 (AUTHOR) christian.opitz@zu.de, Hofmann, Kay H.2 (AUTHOR)
Source: Journal of Media Economics. Oct-Dec2016, Vol. 29 Issue 4, p181-195. 15p.
Database: Business Source Ultimate
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  Data: The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Media+Economics%22">Journal of Media Economics</searchLink>. Oct-Dec2016, Vol. 29 Issue 4, p181-195. 15p.
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        Value: 10.1080/08997764.2016.1244676
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        Text: English
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              Text: Oct-Dec2016
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