Part D: Consumer Behavior: Consumer Responses to Advertising and Brand Names: Perception Patterns of Bilingual Indian Students and Implications in Developing Ad Layouts.
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| Title: | Part D: Consumer Behavior: Consumer Responses to Advertising and Brand Names: Perception Patterns of Bilingual Indian Students and Implications in Developing Ad Layouts. |
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| Authors: | Shabalina, Olga1 |
| Source: | AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pD-56-D-57. 2p. |
| Database: | Business Source Ultimate |
| Description not available. |
