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Part D: Consumer Behavior: Consumer Responses to Advertising and Brand Names: Perception Patterns of Bilingual Indian Students and Implications in Developing Ad Layouts.

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Title: Part D: Consumer Behavior: Consumer Responses to Advertising and Brand Names: Perception Patterns of Bilingual Indian Students and Implications in Developing Ad Layouts.
Authors: Shabalina, Olga1
Source: AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pD-56-D-57. 2p.
Database: Business Source Ultimate
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PubType: Conference
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  Data: Part D: Consumer Behavior: Consumer Responses to Advertising and Brand Names: Perception Patterns of Bilingual Indian Students and Implications in Developing Ad Layouts.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=119938055
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      – Code: eng
        Text: English
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        PageCount: 2
        StartPage: D-56
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      – TitleFull: Part D: Consumer Behavior: Consumer Responses to Advertising and Brand Names: Perception Patterns of Bilingual Indian Students and Implications in Developing Ad Layouts.
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            – D: 01
              M: 01
              Text: 2015
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              Y: 2015
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              Value: 26
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            – TitleFull: AMA Summer Academic Conference Proceedings
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