Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR.
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| Title: | Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR. |
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| Authors: | Kashmiri, Saim1 skashmiri@bus.olemiss.edu, Nicol, Cameron1, Hsu, Liwu2 |
| Source: | Journal of the Academy of Marketing Science. Mar2017, Vol. 45 Issue 2, p208-228. 21p. |
| Database: | Business Source Ultimate |
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