View in EDS HTML Full Text PDF Full Text

Ritualization: A Strategic Tool to Position Brands in International Markets.

Saved in:
Bibliographic Details
Title: Ritualization: A Strategic Tool to Position Brands in International Markets.
Authors: Sharma, Amalesh asharma@mays.tamu.edu, Kumar, V. vk@gsu.edu, Borah, Sourav Bikash sourav.borah13@iimb.ernet.in
Source: Journal of International Marketing. Jun2017, Vol. 25 Issue 2, p1-24. 24p. 1 Diagram, 5 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:1069031X
DOI:10.1509/jim.16.0104