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The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.

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Title: The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.
Authors: Kalaignanam, Kartik (AUTHOR) kartik.kalaignanam@moore.sc.edu, Kushwaha, Tarun (AUTHOR) tarun_kushwaha@unc.edu, Swartz, Tracey A. (AUTHOR) swartz@grad.moore.sc.edu
Source: Journal of Marketing. Nov2017, Vol. 81 Issue 6, p1-23. 23p. 2 Diagrams, 7 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.
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  Data: <searchLink fieldCode="AR" term="%22Kalaignanam%2C+Kartik%22">Kalaignanam, Kartik</searchLink> (AUTHOR)<i> kartik.kalaignanam@moore.sc.edu</i><br /><searchLink fieldCode="AR" term="%22Kushwaha%2C+Tarun%22">Kushwaha, Tarun</searchLink> (AUTHOR)<i> tarun_kushwaha@unc.edu</i><br /><searchLink fieldCode="AR" term="%22Swartz%2C+Tracey+A%2E%22">Swartz, Tracey A.</searchLink> (AUTHOR)<i> swartz@grad.moore.sc.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2017, Vol. 81 Issue 6, p1-23. 23p. 2 Diagrams, 7 Charts, 1 Graph.
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      – Type: doi
        Value: 10.1509/jm.14.0305
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 1
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      – TitleFull: The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.
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            NameFull: Kalaignanam, Kartik
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            NameFull: Kushwaha, Tarun
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            NameFull: Swartz, Tracey A.
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              Text: Nov2017
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              Y: 2017
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              Value: 81
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              Value: 6
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