The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.
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| Title: | The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry. |
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| Authors: | Kalaignanam, Kartik (AUTHOR) kartik.kalaignanam@moore.sc.edu, Kushwaha, Tarun (AUTHOR) tarun_kushwaha@unc.edu, Swartz, Tracey A. (AUTHOR) swartz@grad.moore.sc.edu |
| Source: | Journal of Marketing. Nov2017, Vol. 81 Issue 6, p1-23. 23p. 2 Diagrams, 7 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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