ATTRIBUTES CONSIDERED BY COFFEE CONSUMERS DURING THEIR BUYING DECISION PROCESS: A STUDY USING FACTORIAL ANALYSIS. - de Sá, Fabiano Bento; de Paiva, Ricardo Viana Carvalho; Souki, Gustavo Quiroga; Moura, Luiz Rodrigo Cunha (Organizações Rurais & Agroindustriais, 2017)