ATTRIBUTES CONSIDERED BY COFFEE CONSUMERS DURING THEIR BUYING DECISION PROCESS: A STUDY USING FACTORIAL ANALYSIS.
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| Title: | ATTRIBUTES CONSIDERED BY COFFEE CONSUMERS DURING THEIR BUYING DECISION PROCESS: A STUDY USING FACTORIAL ANALYSIS. |
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| Authors: | de Sá, Fabiano Bento1, de Paiva, Ricardo Viana Carvalho1 ricardovcp@gmail.com, Souki, Gustavo Quiroga1 gustavosouki@gmail.com, Moura, Luiz Rodrigo Cunha1 luizrcmoura@gmail.com |
| Source: | Organizações Rurais & Agroindustriais. 2017, Vol. 19 Issue 2, p84-95. 12p. |
| Database: | Business Source Ultimate |
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