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EL ECOSISTEMA PROGRAMÁTICO. LA NUEVA PUBLICIDAD DIGITAL QUE CONECTA DATOS CON PERSONAS.

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Title: EL ECOSISTEMA PROGRAMÁTICO. LA NUEVA PUBLICIDAD DIGITAL QUE CONECTA DATOS CON PERSONAS.
Alternate Title: The programatic ecosystem. The new digital advertising that connects data with people.
Authors: Carrillo-Durán, María-Victoria1 vicduran@unex.es, Rodríguez-Silgado, Ana2 arodriguzs@alumnos.unex.es
Source: Profesional de la Información. ene/feb2018, Vol. 27 Issue 1, p195-201. 7p. 3 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Profesional+de+la+Información%22">Profesional de la Información</searchLink>. ene/feb2018, Vol. 27 Issue 1, p195-201. 7p. 3 Charts.
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        Value: 10.3145/epi.2018.ene.18
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      – Code: spa
        Text: Spanish
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        PageCount: 7
        StartPage: 195
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      – TitleFull: EL ECOSISTEMA PROGRAMÁTICO. LA NUEVA PUBLICIDAD DIGITAL QUE CONECTA DATOS CON PERSONAS.
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            NameFull: Carrillo-Durán, María-Victoria
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            NameFull: Rodríguez-Silgado, Ana
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              Text: ene/feb2018
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              Y: 2018
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              Value: 27
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