The Snif?ng Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising.
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| Title: | The Snif?ng Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising. |
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| Authors: | Lin, Meng-Hsien (Jenny)1 (AUTHOR) jelin@csumb.edu, Cross, Samantha N.N.2 (AUTHOR), Laczniak, Russell N.2 (AUTHOR), Childers, Terry L.2 (AUTHOR) |
| Source: | Journal of Advertising. Apr-Jun2018, Vol. 47 Issue 2, p97-111. 15p. |
| Database: | Business Source Ultimate |
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