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La influencia del estilo parental en las intenciones de compra en el consumidor infantil.

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Title: La influencia del estilo parental en las intenciones de compra en el consumidor infantil.
Alternate Title: The influence of parental style on purchasing intentions in the child consumer.
Authors: Giraldo Pérez, Wilson1 wgiraldo@unillanos.edu.co, Otero Gómez, María Cristina1 motero@unillanos.edu.co
Source: Económicas CUC. jul-dic2019, Vol. 40 Issue 2, p139-152. 14p.
Database: Business Source Ultimate
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        Value: 10.17981/econcuc.40.2.2019.09
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      – Code: spa
        Text: Spanish
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        PageCount: 14
        StartPage: 139
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      – TitleFull: La influencia del estilo parental en las intenciones de compra en el consumidor infantil.
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            NameFull: Otero Gómez, María Cristina
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              Text: jul-dic2019
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              Y: 2019
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              Value: 40
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