Commentary: Inefficiencies in Digital Advertising Markets: Evidence from the Field.
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| Title: | Commentary: Inefficiencies in Digital Advertising Markets: Evidence from the Field. |
|---|---|
| Authors: | Porter, Jonathan (AUTHOR) jonathan.porter@ofcom.org.uk |
| Source: | Journal of Marketing. Jan2021, Vol. 85 Issue 1, p30-34. 5p. 1 Chart. |
| Database: | Business Source Ultimate |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1177/0022242920970133 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 5 StartPage: 30 Titles: – TitleFull: Commentary: Inefficiencies in Digital Advertising Markets: Evidence from the Field. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Porter, Jonathan IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: Jan2021 Type: published Y: 2021 Identifiers: – Type: issn-print Value: 00222429 Numbering: – Type: volume Value: 85 – Type: issue Value: 1 Titles: – TitleFull: Journal of Marketing Type: main |
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