APA (7th ed.) Citation

Kim, A., Affonso, F. M., Laran, J., & Durante, K. M. (2021). Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction. Journal of Marketing, 85(4), 141. https://doi.org/10.1177/00222429211000344

Chicago Style (17th ed.) Citation

Kim, Aekyoung, Felipe M. Affonso, Juliano Laran, and Kristina M. Durante. "Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction." Journal of Marketing 85, no. 4 (2021): 141. https://doi.org/10.1177/00222429211000344.

MLA (9th ed.) Citation

Kim, Aekyoung, et al. "Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction." Journal of Marketing, vol. 85, no. 4, 2021, p. 141, https://doi.org/10.1177/00222429211000344.