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Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction.

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Bibliographic Details
Title: Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction.
Authors: Kim, Aekyoung (AUTHOR) aekyoung.kim@sydney.edu.au, Affonso, Felipe M. (AUTHOR), Laran, Juliano (AUTHOR), Durante, Kristina M. (AUTHOR)
Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p141-157. 17p. 1 Diagram, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429211000344