Drinking Through Good Times and Bad: The Role of Consumer Differences.
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| Title: | Drinking Through Good Times and Bad: The Role of Consumer Differences. |
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| Authors: | Joo, Hailey Hayeon (AUTHOR) hjoo@sogang.ac.kr, Kim, Minki (AUTHOR), Lee, Jungmin (AUTHOR), Chintagunta, Pradeep (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p721-741. 21p. 8 Charts, 8 Graphs. |
| Database: | Business Source Ultimate |
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