JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy.
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| Title: | JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy. |
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| Authors: | Shultz, Clifford1 (AUTHOR) cjs2@luc.edu, Hoek, Janet2 (AUTHOR) janet.hoek@otago.ac.nz, Lee, Leonard3 (AUTHOR) leonard.lee@nus.edu.sg, Leong, Wai Yan4 (AUTHOR) LEONG_Wai_Yan@lta.gov.sg, Srinivasan, Raji5 (AUTHOR) raji.srinivasan@mccombs.utexas.edu, Viswanathan, Madhu6 (AUTHOR) madhubalan.viswanathan@lmu.edu, Wertenbroch, Klaus7 (AUTHOR) klaus.wertenbroch@insead.edu |
| Source: | Journal of Public Policy & Marketing. Jan2022, Vol. 41 Issue 1, p34-50. 17p. |
| Database: | Business Source Ultimate |
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