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Why Salespeople Avoid Big-Whale Sales Opportunities.

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Bibliographic Details
Title: Why Salespeople Avoid Big-Whale Sales Opportunities.
Authors: Xu, Juan1 (AUTHOR) grace.xu@neoma-bs.fr, van der Borgh, Michel2 (AUTHOR) grace.xu@neoma-bs.fr, Nijssen, Edwin J.3 (AUTHOR) e.j.nijssen@tue.nl, Lam, Son K.4 (AUTHOR) sonlam@uga.edu
Source: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p95-116. 22p. 2 Diagrams, 4 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429211037336