An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind.
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| Title: | An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind. |
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| Authors: | Jung, Wonsuk1 (AUTHOR) wonsuk.jung@wisc.edu, Peck, Joann2 (AUTHOR) jpeck@bus.wisc.edu, Palmeira, Mauricio3 (AUTHOR) mpalmeira@usf.edu, Kim, Kyeongheui4 (AUTHOR) kkim@skku.edu |
| Source: | Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1019-1039. 21p. 2 Diagrams, 3 Charts, 6 Graphs. |
| Database: | Business Source Ultimate |
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