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The Profitability of Purchase Limits During Shortages.

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Bibliographic Details
Title: The Profitability of Purchase Limits During Shortages.
Authors: Moon, Jihwan1 (AUTHOR) jihwan.moon@unsw.edu.au, Shugan, Steven M.2 (AUTHOR) jihwan.moon@unsw.edu.au
Source: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1197-1215. 19p. 2 Diagrams, 4 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221101808