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Customer Engagement in International Markets.

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Bibliographic Details
Title: Customer Engagement in International Markets.
Authors: Steinhoff, Lena1 (AUTHOR) lena.steinhoff@uni-rostock.de, Liu, Juanyi (AUTHOR), Li, Xiaoling2 (AUTHOR) lixiaoling@cqu.edu.cn, Palmatier, Robert W.3 (AUTHOR) palmatrw@uw.edu
Source: Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p1-31. 31p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X221099211