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Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition.

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Title: Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition.
Authors: Luo, Lan1 (AUTHOR) lluo@marshall.usc.edu, Pauwels, Koen2 (AUTHOR) k.pauwels@northeastern.edu
Source: Marketing Science (INFORMS). Jan/Feb2023, Vol. 42 Issue 1, p6-10. 5p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2022.1412