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Why Every Sales and Marketing Team Needs a “Boundary Spanner”.

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Title: Why Every Sales and Marketing Team Needs a “Boundary Spanner”.
Authors: ZOLTNERS, ANDRIS A., SINHA, PRABHAKANT, LORIMER, SALLY E., SAHAY, DHARMENDRA
Source: Harvard Business Review. Winter2022 Special issue, p110-112. 3p. 2 Color Photographs.
Database: Business Source Ultimate
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ISSN:00178012