APA (7th ed.) Citation

Frias, K. M., Ghosh, M., Janakiraman, N., Duhan, D. F., & Lusch, R. F. (2023). A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems? Journal of Marketing, 87(5), 679. https://doi.org/10.1177/00222429221149437

Chicago Style (17th ed.) Citation

Frias, Kellilynn M., Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch. "A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?" Journal of Marketing 87, no. 5 (2023): 679. https://doi.org/10.1177/00222429221149437.

MLA (9th ed.) Citation

Frias, Kellilynn M., et al. "A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?" Journal of Marketing, vol. 87, no. 5, 2023, p. 679, https://doi.org/10.1177/00222429221149437.