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A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

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Title: A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
Authors: Frias, Kellilynn M. (AUTHOR) kfrias@american.edu, Ghosh, Mrinal (AUTHOR), Janakiraman, Narayan (AUTHOR), Duhan, Dale F. (AUTHOR), Lusch, Robert F. (AUTHOR)
Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p679-697. 19p. 1 Diagram, 5 Charts.
Database: Business Source Ultimate
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  Data: A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
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        Value: 10.1177/00222429221149437
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