The Effects of Online Social Identity Signals on Retailer Demand.
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| Title: | The Effects of Online Social Identity Signals on Retailer Demand. |
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| Authors: | Babar, Yash1 (AUTHOR) ybabar@wisc.edu, Mahdavi Adeli, Ali2 (AUTHOR) amadeli@memphis.edu, Burtch, Gordon3 (AUTHOR) gburtch@bu.edu |
| Source: | Management Science (INFORMS). Dec2023, Vol. 69 Issue 12, p7335-7346. 12p. |
| Database: | Business Source Ultimate |
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