APA (7th ed.) Citation

Ma, Y., Ailawadi, K. L., Martos-Partal, M., & González-Benito, Ó. (2024). Dual Branding by National Brand Manufacturers: Drivers and Outcomes. Journal of Marketing, 88(3), 69. https://doi.org/10.1177/00222429231196575

Chicago Style (17th ed.) Citation

Ma, Yu, Kusum L. Ailawadi, Mercedes Martos-Partal, and Óscar González-Benito. "Dual Branding by National Brand Manufacturers: Drivers and Outcomes." Journal of Marketing 88, no. 3 (2024): 69. https://doi.org/10.1177/00222429231196575.

MLA (9th ed.) Citation

Ma, Yu, et al. "Dual Branding by National Brand Manufacturers: Drivers and Outcomes." Journal of Marketing, vol. 88, no. 3, 2024, p. 69, https://doi.org/10.1177/00222429231196575.