View in EDS HTML Full Text PDF Full Text

Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020.

Saved in:
Bibliographic Details
Title: Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020.
Authors: Pandey, Prasant Kumar1 (AUTHOR) prasantp@iiitm.ac.in, Bajpai, Naval1 (AUTHOR)
Source: Journal of Nonprofit & Public Sector Marketing. Jul/Aug2024, Vol. 36 Issue 3, p271-298. 28p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:10495142
DOI:10.1080/10495142.2022.2133066