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Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020.

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Bibliographic Details
Title: Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020.
Authors: Pandey, Prasant Kumar1 (AUTHOR) prasantp@iiitm.ac.in, Bajpai, Naval1 (AUTHOR)
Source: Journal of Nonprofit & Public Sector Marketing. Jul/Aug2024, Vol. 36 Issue 3, p271-298. 28p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Nonprofit+%26+Public+Sector+Marketing%22">Journal of Nonprofit & Public Sector Marketing</searchLink>. Jul/Aug2024, Vol. 36 Issue 3, p271-298. 28p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/10495142.2022.2133066
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      – Code: eng
        Text: English
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        PageCount: 28
        StartPage: 271
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      – TitleFull: Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020.
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            – D: 01
              M: 07
              Text: Jul/Aug2024
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              Y: 2024
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