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The Value of Safety Training for Business-to-Business Firms.

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Title: The Value of Safety Training for Business-to-Business Firms.
Authors: Chen, Yixing (AUTHOR), Sridhar, Shrihari (AUTHOR) ychen43@nd.edu, Han, Kyuhong (AUTHOR), Singh, Sonam (AUTHOR), Mittal, Vikas (AUTHOR), Im, Taehoon (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p742-759. 18p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437231222857