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The Value of Safety Training for Business-to-Business Firms.

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Title: The Value of Safety Training for Business-to-Business Firms.
Authors: Chen, Yixing (AUTHOR), Sridhar, Shrihari (AUTHOR) ychen43@nd.edu, Han, Kyuhong (AUTHOR), Singh, Sonam (AUTHOR), Mittal, Vikas (AUTHOR), Im, Taehoon (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p742-759. 18p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2024, Vol. 61 Issue 4, p742-759. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=178805000
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        Value: 10.1177/00222437231222857
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        Text: English
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              Text: Aug2024
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              Y: 2024
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