APA (7th ed.) Citation

Dao, H. M., Bhoumik, K., & Igarashi, R. (2024). Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing, 59(4), 415. https://doi.org/10.1177/10949968241227923

Chicago Style (17th ed.) Citation

Dao, Hung M., Kshitij Bhoumik, and Reika Igarashi. "Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth." Journal of Interactive Marketing 59, no. 4 (2024): 415. https://doi.org/10.1177/10949968241227923.

MLA (9th ed.) Citation

Dao, Hung M., et al. "Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth." Journal of Interactive Marketing, vol. 59, no. 4, 2024, p. 415, https://doi.org/10.1177/10949968241227923.