View in EDS HTML Full Text PDF Full Text

Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth.

Saved in:
Bibliographic Details
Title: Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth.
Authors: Dao, Hung M. (AUTHOR) hung.dao@liverpool.ac.uk, Bhoumik, Kshitij (AUTHOR), Igarashi, Reika (AUTHOR)
Source: Journal of Interactive Marketing. Nov2024, Vol. 59 Issue 4, p415-431. 17p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 180151407
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Dao%2C+Hung+M%2E%22">Dao, Hung M.</searchLink> (AUTHOR)<i> hung.dao@liverpool.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Bhoumik%2C+Kshitij%22">Bhoumik, Kshitij</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Igarashi%2C+Reika%22">Igarashi, Reika</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Nov2024, Vol. 59 Issue 4, p415-431. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=180151407
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/10949968241227923
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 415
    Titles:
      – TitleFull: Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Dao, Hung M.
      – PersonEntity:
          Name:
            NameFull: Bhoumik, Kshitij
      – PersonEntity:
          Name:
            NameFull: Igarashi, Reika
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: Nov2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 10949968
          Numbering:
            – Type: volume
              Value: 59
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Interactive Marketing
              Type: main
ResultId 1