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A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response.

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Title: A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response.
Authors: Geetha, M.1 (AUTHOR), Kaushik, Arun Kumar2 (AUTHOR) arun.kaushik@iimamritsar.ac.in, Abithakumari, Jensolin3 (AUTHOR), Gotmare, Preeti R.3 (AUTHOR)
Source: Business Ethics, the Environment & Responsibility. Oct2024, Vol. 33 Issue 4, p763-779. 17p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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        Value: 10.1111/beer.12640
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      – Code: eng
        Text: English
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              Text: Oct2024
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              Y: 2024
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