A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response.
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| Title: | A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response. |
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| Authors: | Geetha, M.1 (AUTHOR), Kaushik, Arun Kumar2 (AUTHOR) arun.kaushik@iimamritsar.ac.in, Abithakumari, Jensolin3 (AUTHOR), Gotmare, Preeti R.3 (AUTHOR) |
| Source: | Business Ethics, the Environment & Responsibility. Oct2024, Vol. 33 Issue 4, p763-779. 17p. |
| Database: | Business Source Ultimate |
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